LG 50 INCH UHD 4K ACTIVE HDR WEBOS SMART TV WITH AI THINQ (2021) | 50UP7750BWP

Bring the cinema home.

FILMMAKER MODE™ and HDR give you a more immersive viewing experience. Connect with your favorite streaming platforms to access the content you love.

Unlimited entertainment.

Home of all your favorites. Access the Apple TV app, Disney+, Netflix, and LG channels. Choose from the latest movies, TV shows, documentaries and live sports and find them all in one place.

FILMMAKER MODE™ The director’s vision came to life. FILMMAKER MODE™ turns off motion smoothing while preserving original aspect ratios, colors and frame rates. This accurately conveys the director’s original vision, so you experience the film the way you intended.

Take control of the game.

Jump into the action with Game Optimizer, delivering tight HDR graphics and low input lag that make gaming much faster and more immersive.

Game Optimizer Quick and easy game setup.

Manage all your settings in one place with modes optimized for various video game genres: FPS, RPG and RTS. Control contrast with black-and-white stabilization for better visibility.

HGIG

Dive into the game.

HGiG recognizes your TV’s performance and picture quality to then tune HDR graphics to deliver the best HDR gaming experience.

Low Input

Lag Full control without delay.

LG UHD AI ThinQ allows users to take full and instant control of gaming without lag.

Exciting sports experience Feel like you’re in the stadium.

Bluetooth Surround Ready allows you to experience the game as if you were live. And with Sports Alert stay informed of your favorite teams.

Sports alert Never miss your team’s game.

Sports Alert notifies you before, during and after games. You’ll never have to worry about missing the big plays from your favorite teams, even when you’re watching other content.

Bluetooth Surround Ready

Expand your sound without the need for cables.

Easily connect bluetooth speakers for a true wireless surround sound experience. All the action sounds more powerful and realistic, bringing the atmosphere of the big games to your living room.

Enhance the interior of your home.

Integrate LG UHD AI ThinQ into your decor, with a combined thin panel and bezel, with an aesthetic design, they enhance any space.

a5 AI Processor

4K Intelligent picture and sound adjustment.

The processor removes video noise and creates more vibrant colors and contrasts. Low resolution images are upscaled and reproduced in near 4K quality. It also knows when, where and how to enhance the sound, creating virtual surround sound for a more immersive, cinematic experience.

4K scaler

See everything in 4K.

LG UHD AI ThinQ transforms 2K content into the most realistic 4K picture by enhancing details, definition, and color. Enjoy much clearer text and images with less noise and improved sharpness.

AI Brightness Control

A brilliant idea for a great TV.

A light sensor measures surrounding ambient light, then the processor fine-tunes tone mapping for optimal screen brightness. Intelligent dimming control and a pixel compensation algorithm improve contrast for better dark images. And HDR content is refined with brightness adjustments that transform the darkest scenes into scenes with amazing contrast, detail and color depth.

AI Sound

Professional level sound.

Learning from over 17 million audio data points, the processor identifies voices, effects and frequencies, then optimizes the sound by genre for a more immersive experience.

AI ThinQ

Do you think you know the intelligent? Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice, with a brand new home screen for more convenience and control.

Request whatever you want, just by using your voice.

True Artificial Intelligence that others do not have.

LG ThinQ enables easy command and control of your home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built in, you can control your LG UHD TV with your voice and access entertainment faster.