
Online price:
EUR 578.98
(incl BTW EUR 636.88)

Online price:
EUR 229.53
(incl BTW EUR 252.48)








LG 75″ UHD UR78 4K SMART TV WITH THINQ AI SCREEN (2023) | 75UR7800PSB
- 75″ 4K SMART TV 2023
- Brand: LG
- 4K UHD Resolution (3,840 x 2,160)
- Direct Backlight
- 60 Hz Refresh Rate
- α5 AI 4K Gen6 Processor
- AI Upscaling (4K Upgrade)
- HDR10/HLG
- FILMMAKER MODE™
- HGIG Mode
- Gaming Mode
- Game Optimization Mode
- ALLM (Auto Low Latency Mode)
- webOS 23
- LG ThinQ® AI
- Sports Alert
- Full Web Browser
- Works with Apple AirPlay 2
- Room-to-Room Sharing
- 20W Audio Output
- AI Sound (Virtual 5.1 Upmix)
- Bluetooth Surround Connection (2-way playback)
- 3 HDMI Inputs (with eARC, ALLM)
- 2 USB Ports
- Ethernet Input
- WiFi and Bluetooth (V5.0)
- High Contrast, Grayscale, Inverted Colors
- AC 100~240V 50-60Hz
- Less than 0.5 W Standby Power Consumption
- Dimension (cm): 36.1 x 167.8 x 102.7
Original price: EUR 1,362.82
Online price:
EUR 1,025.45
(incl BTW EUR 1,128.00)
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For USD/EURO payments: SRD Sale price ÷ 34/35.50
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LG 75″ UHD UR78 4K SMART TV WITH THINQ AI SCREEN (2023) | 75UR7800PSB
In stock
Online price:
EUR 1,025.45
(incl BTW EUR 1,128.00)
LG 75″ UHD UR78 4K SMART TV WITH THINQ AI SCREEN (2023) | 75UR7800PSB
Experience breathtaking visuals and intelligent entertainment with the LG 75″ UHD UR78 4K Smart TV. This isn’t just a television; it’s a portal to a new dimension of clarity and immersion. Featuring the powerful α5 4K Processor with 6th Generation AI, every scene is optimized for stunning detail. Elevate your home theater with a true 4K Smart TV that brings your favorite content to life. And with features like AI Brightness Control and FILMMAKER MODE™, you’ll see every detail exactly as intended. If you are looking for a true 4K Smart TV experience, look no further.
Reveal the final detail.
The LG UHD TV with HDR10 Pro offers optimized brightness levels for vivid colors and extraordinary details.
New Definition of 4K
Watch non-4K content in 4K on large UHD screens, ensuring clarity and precision time after time.
α5 4K Processor with 6th Generation AI
Enhance your viewing experience
The sixth-generation α5 4K processor with AI enhances LG’s UHD TV, providing you with an immersive experience.
AI Brightness Control
AI Brightness Control ensures the perfect brightness level for any environment by adjusting to the ambient light levels.
Discover UHD television like never before
Get up close to your favorite content with a large 4K UHD TV.
The perfect match for full sound
Combine everything you love to watch with crystal-clear audio, just as it was meant to be heard.
WOW Interface
Diverse settings
When connected to an LG TV, the soundbar automatically switches to the Sound Bar sound mode. Additionally, enjoy 3 extra modes for the best audio experience.
New webOS 23 Home Screen
Customizable to your preference
From your favorite content to the way you like to view it: the new webOS 23 home screen is the hub that revolves around you.
My Profile
Receive personalized movie recommendations, a summary of your team’s upcoming games, and your own notifications—all from one place tailored just for you.
Quick Cards
Create cards for your favorite apps and services. Organize them as you like, move them around, and quickly access your content.
AI Concierge
Receive recommendations for new things to watch based on your history of spoken searches.
Smart Assistant and Connectivity
The LG UHD TV takes convenience to a new level with support for Amazon Alexa Built-in, Apple AirPlay, HomeKit, and Matter. Easily control connected devices and verify information almost instantly with your voice.
Immersive Home Theater Experience
Enjoy in 4K and experience a visual experience like that of the cinema.
FILMMAKER MODE™
Enjoy movies as the director intended, without adjustments to the texture or other visual settings of the film.
Endless on-demand content
Easily enjoy content from the largest streaming platforms directly on your LG UHD TV.
AAA Gaming Starts Here
Transform your experience with fast, smooth gameplay and feel as if you’re truly immersed in the game.
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Game Optimizer & Dashboard
Streamline your gaming experience. Access a range of settings on a single menu for fast intuitive operation.
Game-Changing Specs
Enjoy high-speed HDR gaming on NanoCell TV with the latest gaming specifications, including ALLM, eARC, and HGiG. Enhanced audio immerses you deep in your favorite titles.
Don’t settle for ordinary viewing. Upgrade to the LG 75″ UHD UR78 4K Smart TV and transform your entertainment experience. With its intuitive webOS 23 platform, seamless smart assistant integration, and optimized gaming features, this 4K Smart TV is designed to exceed your expectations. Whether you’re streaming movies, playing games, or simply enjoying your favorite shows, the LG 75″ UHD UR78 4K Smart TV delivers unparalleled picture quality and smart functionality. Invest in the future of home entertainment, and bring home the ultimate 4K Smart TV today.
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TV Brand |
LG |
---|---|
TV Resolution |
4K |
TV Size |
75" |
Screen Quality |
4K UHD |
Voltage |
100-240V |
SMART TV |
Yes |
Category | Specification |
Brand | LG |
IMAGE (SCREEN) | |
Screen Type | 4K UHD |
Screen Resolution | 4K Ultra HD (3,840 x 2,160) |
Backlight Type | Direct |
Refresh Rate | 60 Hz |
IMAGE PROCESSING | |
Image Processor | α5 AI 4K Gen6 Processor |
AI Upscaling | 4K Upgrade |
AI Brightness Control | Yes |
HDR (High Dynamic Range) | HDR10/HLG |
FILMMAKER MODE™ | Yes |
Dynamic Tone Mapping | Yes |
Picture Mode | 9 modes (Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF) Expert (Light Room), (ISF) Expert (Dark Room)) |
GAMING | |
HGIG Mode | Yes |
Game Optimization | Yes (Game Panel) |
ALLM (Auto Low Latency Mode) | Yes |
SMART TV | |
Operating System (OS) | webOS 23 |
LG ThinQ® AI | Yes |
Intelligent Voice Recognition | Available |
Magic Remote | Included |
Works with Apple AirPlay 2 | Yes |
Smartphone Remote App | Yes (LG ThinQ) |
Full Web Browser | Yes |
Sports Alert | Yes |
Room-to-Room Sharing | Yes (Access) |
Family Settings | Yes |
Compatible USB Camera | Yes |
SOUND | |
Audio Output | 20W |
Speaker System | 2.0K |
Speaker Address | Down |
AI Sound | AI Sound (Virtual 5.1 Upmix) |
Clear Voice Pro | Yes |
AI Acoustic Tuning | Available |
LG Sound Sync | Yes |
Shared Audio Mode | Yes |
Simultaneous Audio Output | Yes |
Bluetooth Surround Connection | Yes (2-way playback) |
Audio Codec | AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (see manual) |
CONNECTIVITY | |
HDMI Input | 3ea (shareable with eARC, ALLM as specified in HDMI 2.1) |
Simplink (HDMI CEC) | Yes |
HDMI Audio Return Channel | eARC (HDMI 2) |
USB Port | 2ea (v 2.0) |
WiFi | Yes |
Bluetooth Support | Yes (V5.0) |
Ethernet Input | 1 |
RF Input (Antenna/Cable) | 1 |
SPDIF (Optical Digital Audio Output) | 1 |
ACCESSIBILITY | |
High Contrast | Yes |
Grayscale | Yes |
Inverted Colors | Yes |
ENERGY | |
Power Supply (Voltage, Hz) | AC 100~240V 50-60Hz |
Standby Power Consumption | Less than 0.5 W |
INCLUDED ACCESSORIES | |
Remote | Standard Remote Control |
Remote Batteries | Yes (AAA x 2EA) |
Wall Mount | Yes (Included) |
Dimension (cm) | 36.1 x 167.8 x 102.7 |
2 reviews for LG 75″ UHD UR78 4K SMART TV WITH THINQ AI SCREEN (2023) | 75UR7800PSB
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Angela –
Goed beeld, goed geluid, deze tv is de moeite waard om te kopen, het enige wat ik niet leuk vind is de afstandsbediening maar verder prima.
Marlon –
Goed beeld, goed geluid